10 Of The Worst Product Fails In History
6 McDonald's Arch Deluxe
In 1996, McDonald's decided that they wanted to branch out from the child-oriented menu which they had on offer, so created the Arch Deluxe burger. It was supposed to be a sophisticated burger, aimed at adults.
This fact was stressed during the advertising campaign which McDonald's paid through the nose for. The ad campaign actually showed children appearing disgusted with the burger; it's unlikely that an adult would actively be attracted to a burger which children showed aversion to! Nevertheless, the product hit the stores... and ended up being one of the biggest flops of all time.
McDonald's had spent a whopping $300 million on the research, development and production of the Arch Deluxe. However, it was pulled after a very short time on the market. Perhaps unsurprisingly, more recently Japan and Australia have also had failures with trying to introduce very similar McDonald's products into their markets. After all, people don't go to McDonald's for a high class burger - they want little more than taste, convenience and a low price!
5 Dasani bottled water
Coca Cola is one of the biggest drinks manufacturers in the world, so it's a surprise when they launch a product which goes so badly wrong (New Coke aside). Such is the case with Dasani bottled water, which was made by Coca Cola. It had actually enjoyed resounding success in the American market. However, when it travelled 'over the pond' to the United Kingdom, it was an entirely different story.
For starters, the water was branded as being 'bottled spunk', with the tagline 'can't live without spunk'. Unfortunately for the manufacturers, they failed to notice the glaring difference in meaning of the word 'spunk' in America and England. In America it means courageous, lively and boisterous, while in England it is a slang word for semen. Not exactly the type of thing you want to advertise and encourage people to drink...
For those who could overlook that massive error in judgement, that wasn't the only problem. Even before the product had launched it was known that the water was no different to faucet water from Sidcup, a region in London. Apparently it had been rebottled after a process of 'reverse osmosis', but this did little to appease customers, who did not appreciate paying for something that they could get out their faucet.
As if that wasn't enough, things only got worse for Dasani bottled water. Not long thereafter, authorities in the UK found bromate in the water, which is carcinogenic - in other words, cancer causing. Coca Cola recalled the brand from British shelves (better late than never), and decided against introducing it to the French and German markets, as they had planned to. It's probably best that they stick to soda...