10 Of The Worst Product Fails In History
8 Clairol's Touch of Yogurt Shampoo
It is well known that yogurt has many health benefits, for the outside of your body as well as the inside. There have been many successful brands of skin and hair care products which have used dairy products. However, Clairol missed the mark completely with their Touch of Yogurt shampoo.
It was brought to market in 1979, when natural ingredients were all the rage in women's bathroom cabinets. In this case, it wasn't just bathroom cabinets that people kept this product in - there were reports of people who confused the shampoo with actual edible yogurt (seeing as the word is emblazoned in large letters across the front), and who became very ill as a result. Perhaps this is the reason why it was so unpopular, or perhaps it was just because washing your hair in yogurt sounds neither clean nor enticing.
This catastrophe for Clairol is a little surprising, considering that they made a very similar mistake earlier in the decade. Just five years earlier, in 1974, they released 'Look of Buttermilk' shampoo, which was just as much of a failure. It seems that Clairol didn't learn their lesson, much to their detriment.
7 WOW! Chips from Frito-Lay
We all dream of being able to eat whatever we want, without putting on weight - especially potato chips. That's why, when WOW! Frito-Lay chips were unveiled in 1998, America went mad for them, spending almost $400 million in the first year alone. These chips were made with olestra, which is a substance which tastes just like fat, but which has large molecules which the body can't absorb. The result of this is that they go right through you - literally.
People began to experience intense stomach cramps and diarrhoea, which led the FDA to put a label on the packaging. It read: 'This product contains olestra. Olestra may cause abdominal cramping and loose stools'. When something like this is emblazoned across a snack which is supposed to be enjoyable to eat, shouldn't that set alarm bells ringing? Needless to say, sales halved - by 2000, numbers had fallen to $200 million.
The WOW! chips were pulled from the shelves after a very brief stint on supermarket shelves, but in 2004 they were relaunched, with a new 'Light' branding and risk-free ingredients. There they have remained to this very day.