20 Unique and Creative Product Packaging Designs
They say that 'clothes make the man', and the same is true in the world of product marketing.
Gone are the days when the most creative a product's packaging got was a paper bag with a handle - these days packaging designers are pulling all the stops to come up with the most innovative ways to showcase their products. In fact, in many cases the packaging is the product, and the product itself is just an excuse. Here are 20 of the most unique and creative examples of packaging we're sure you'll enjoy.
Note: Many of these products can be purchased on Amazon, so don't forget to grab your Amazon coupons before you purchase anything!
Bzzz Armenian Honey
For some reason honey manufacturers seem to be much more creative when it comes to packaging than most other food types. There are countless different packaging styles for honey, which are all something special. However, this Bzzz Armenian honey is probably the best of the best.
Each jar of honey is encased within a beautifully crafted wooden beehive, made from a stack of rings. As well as being a clever idea in that it shows the relationship between the beehive and the honey, it just gives a really good sense of being quality, natural stuff. This is the kind of packaging that makes you want to pick it off the shelf and try it!
Battery Salt & Pepper Shaker
Some people make a hobby out of collecting salt and pepper shakers, so they're always looking for a new and original design. This set is pretty cool, as they've been made to look like D cell batteries - even the packaging which they come in looks like battery packaging! The extra clever thing about these salt and pepper shakers is that they have a small window down the side, so you can see how much 'juice' you've got left!
You can get these shakers online here
Nike Air Max
Nike Air Max is one of the biggest brands in the world. The sneakers get their name from the cushion of air in the sole, which makes them super comfortable to wear. Naturally, this is a feature which Nike want to focus on, and they really brought it to customers' attention with this unique packaging idea.
Each pair of sneakers was displayed and sold inside a transparent plastic cushion, filled with air. It may have looked impressive and got people talking, but I'm not sure it could have been any good for the environment! Nevertheless, this unique packaging design served another purpose: not only did it show off the 'Air' brand perfectly, but it protected the shoes during shipping, as well!
Expiry Date Milk Cartons
Thanks to these genius milk cartons, we no longer have to sniff the milk before we drink it - or, even worse, in a sleepy daze pour it into our cereal before realising that it's gone off. That's because some clever cookie has designed a milk carton which starts off white (as usual) but which gradually turns orange as time goes on. The more orange it is, the closer it is to its expiry date, and the closer you are to having sour milk. On one hand this is really handy, but on the other hand it's another excuse for us not to think for ourselves!
Kiss Fruit Purées
I don't know many people who eat (or should that be drink?) fruit and vegetable purées, but if there's one way to make them more popular it's through creative packaging. These Kiss fruit and vegetable purées have pulled it off remarkably well, actually, as the designers have come up with something really quirky and fun.
Printed on the side of each pouch is a face - not always a human face, I should add - so when you drink straight from the nozzle it looks as though you're kissing whoever is on the packaging. This is a really lighthearted idea which certainly makes purées more exciting!
There's nothing like the behind of a lady in lingerie to get you hot under the collar, which the makers of these Blush matches knew all too well. Instead of having the striking strip running down the side, as with an ordinary box of matches, this box features the image of a stocking-clad woman's bottom, which is where you have to strike your match. These matches are hot, in more ways than one!
360 Degree Paper Bottle
Paper and liquids don't mix, right? Wrong. Here we have a bottle which is made entirely out of recycled paper, and which is suitable for holding water and other liquids.
Instead of turning soggy and allowing the water to leak everywhere, this bottle really holds its own, in a way I didn't think possible! Could this brilliant packaging idea be the solution to the environmental crisis that the world is facing?
If you're anything like me, you will have thought that you'd seen it all when it comes to cider. However, there's something glaringly obvious that I'd never noticed before, until I saw this Krönleins cider packaging. Let's just say that it's all a matter of perspective... By flipping the very name of the product itself ('cider') onto its side, it reveals a winking face!
This is such a clever, simple technique that it's a wonder we haven't seen it before. It allows the text to be much bigger so it's easier for shoppers to see what it contains, it holds exactly what it says on the tin, and they've injected a bit of fun personality, all at the same time! It just goes to show that sometimes the simple ideas are the best.
Veuve Clicquot In Tam Tam Box
As if we weren't already paying enough for champagne, manufacturers always like to push it one step further and create wonderful, exciting ideas in the hope that it will draw more money out of us! In this case, it's the turn of the yellow label Veuve Clicquot champagne.
These guys actually have a whole range of pretty cool packaging ideas, ranging from a mini fridge to a mailbox. One of their more unusual ideas is a box made in the shape of a Tam Tam - the little round stool with concave sides. Once you've opened the box and removed the bottle of bubbly, you can then use the box as an ice bucket. A box that looks good as well as having a second function is always good in my book!
It's no secret that packaging designers and product manufacturers aim a lot of their products directly at children: if the children like something, they'll nag their parents who will ultimately buy the product to keep their littluns happy. This tactic is instantly obvious with Görtz shoes, which are made for children.
Each pair is packaged in a box which is designed to look like a different German bird - think Angry Birds, but more realistic. Two holes are cut in the box for the laces to poke through, so they resemble a worm sitting in the bird's beak. This is clever child-focused packaging at its best. Quite frankly, it would work just as well for adults - if I saw a pair of shoes packaged like this in my size, I'd snap them up too!
Mark my words: fancy teas will be the next big thing. We've already seen a huge leap in popularity from your standard bag thrown in a mug of water, to specialist herbal and flavored loose leaf teas. As a result, it stands to reason that manufacturers are always looking for a new niche to find within the tea market, and one that hadn't been filled was teepee shaped tea bags. Until now!
These cute tea bags do actually look like little teepees, and they come in cardboard packaging which also resemble the nomadic Native American dwellings. Aside from being really cool, these tea bags will actually give you a better tasting cup of tea - the extra room will allow the leaves to circulate more easily, leading to better flavor!
I did a double take when I first saw this packaging. At a first glance it just looks like an ordinary light bulb, but on closer inspection it becomes clear that it's actually a bottle of Gloji juice. The juice itself contains a remarkable number of minerals and antioxidants, which gives the drinker a boost of energy. This is reflected in the light bulb design, which suggests that you'll be energized from the outside in. I'm not sure how well this would stack in the fridge, but if you ask me it's more like a work of art than a piece of practical packaging!
It's all very well for companies to make big claims about their products, but it's very rare for us to actually see these claims put to the test right in front of our very eyes. However, the folks at Festina broke the mold.
They designed a range of waterproof wristwatches which are suitable for diving - what better way to demonstrate their water resistant qualities than by selling the watches in a bag of water? They sold clear plastic bags, each filled with water as well as a watch, so everything's visible to the customers. This was a gutsy move by Festina; they were putting their necks on the line, but it shows how confident they were in their product!
In a world where convenience and fast food rule our lives, it's important to highlight the values of fresh food and make it seem more appealing, as there have been countless studies on its health benefits. El Gaucho have designed some great packaging which makes fresh meat much more appealing: it's obviously very high quality.
The cardboard cover looks just like a real chopping board, along with a knife and other flavorings such as garlic. It's so realistic, which is what makes it so brilliant! If all fresh food looked as rich and inviting as this, McDonald's would go out of business!
Piper Heidseick - Rosé Sauvage Champagne by Viktor and Rolf
We've already seen one creative champagne packaging design on this list, but the Piper Heidseick - Rosé Sauvage Champagne by Viktor and Rolf takes it to a whole other level. Here, they have actually turned everything you would associate with champagne (the bottle, ice bucket and champagne flute) on their heads - literally.
They all appear to be upside down, which gives you a truly unique champagne drinking experience. This isn't something you'll come across everyday, but it's an inspired piece of design, as its creativity will definitely get people talking!
STR Heineken Bottle
To the ordinary eye this may look like an ordinary bottle of Heineken. However, it's anything but ordinary. When you go to a bar or a nightclub you want something original, not something dull and boring - that's exactly where this bottle comes in. It has actually been designed with special paint so that when placed under UV light, it shines and glows like nobody's business. It's an awesome idea as there are millions of designs and slogans that could be used - why nobody's thought of this before, I've no idea!
High protein bread is a staple in the diets of fitness fanatics and body builders alike - they eat it as part of their mission to achieve washboard abs. Now, they can actually see what they're striving for and use it as their motivation...in the form of the bread itself. Ingenious packaging looks like a man lifting up his T-shirt (swoon) to reveal his perfectly formed abs...or should I say buns? Either way, the packaging designers here have managed to create something quirky and fun out of something otherwise boring and ordinary.
You might have thought that paintbrushes are dull, average, unimaginative items, and there's no way you could breathe new life into them. Luckily, these clever folk have proved you wrong. With just a few happy faces drawn onto ordinary cardboard paintbrush packaging, it looks as though the brushes' bristles are actually mustaches. This is packaging which definitely brings a smile to your face - which is exactly what the manufacturers were hoping for!
Ramm ND's Lingerie Beer Cans
They say that sex sells, and in the case of Ramm ND's lingerie print beer cans, I'd say they're right...whoever 'they' are. One can on its own is nice enough, but it isn't all that special. However, place two next to each other, and they really come alive!
Two of these cans bear an unmistakable resemblance to a lady's stockinged legs - and if ever there was something that would encourage men to buy, a lady in stockings is it. Aimed at the predominantly male drinking market this idea is genius, as it encourages shoppers to buy more - two legs are better than one!
No, this has nothing to do with the Nissan Note or the Samsung Galaxy Note: these are Noté headphones, which are pronounced quite differently! The main reason why people use headphones is to listen to music on the go, which is something the packaging designers wanted to highlight to the customers.
Gone are the days of being able to see the ear buds, with the wire neatly tucked away behind the cardboard so you can't see it. These guys actually made a feature out of the cord, wrapping it around the cardboard. Then, by slotting the ear buds through as well, they ensured that the headphones themselves actually end up looking like a musical note. Clever, no?