20 Unique and Creative Product Packaging Designs
360 Degree Paper Bottle
Paper and liquids don't mix, right? Wrong. Here we have a bottle which is made entirely out of recycled paper, and which is suitable for holding water and other liquids.
Instead of turning soggy and allowing the water to leak everywhere, this bottle really holds its own, in a way I didn't think possible! Could this brilliant packaging idea be the solution to the environmental crisis that the world is facing?
If you're anything like me, you will have thought that you'd seen it all when it comes to cider. However, there's something glaringly obvious that I'd never noticed before, until I saw this Krönleins cider packaging. Let's just say that it's all a matter of perspective... By flipping the very name of the product itself ('cider') onto its side, it reveals a winking face!
This is such a clever, simple technique that it's a wonder we haven't seen it before. It allows the text to be much bigger so it's easier for shoppers to see what it contains, it holds exactly what it says on the tin, and they've injected a bit of fun personality, all at the same time! It just goes to show that sometimes the simple ideas are the best.
Veuve Clicquot In Tam Tam Box
As if we weren't already paying enough for champagne, manufacturers always like to push it one step further and create wonderful, exciting ideas in the hope that it will draw more money out of us! In this case, it's the turn of the yellow label Veuve Clicquot champagne.
These guys actually have a whole range of pretty cool packaging ideas, ranging from a mini fridge to a mailbox. One of their more unusual ideas is a box made in the shape of a Tam Tam - the little round stool with concave sides. Once you've opened the box and removed the bottle of bubbly, you can then use the box as an ice bucket. A box that looks good as well as having a second function is always good in my book!
Kiss Fruit Purées
I don't know many people who eat (or should that be drink?) fruit and vegetable purées, but if there's one way to make them more popular it's through creative packaging. These Kiss fruit and vegetable purées have pulled it off remarkably well, actually, as the designers have come up with something really quirky and fun.
Printed on the side of each pouch is a face - not always a human face, I should add - so when you drink straight from the nozzle it looks as though you're kissing whoever is on the packaging. This is a really lighthearted idea which certainly makes purées more exciting!
It's no secret that packaging designers and product manufacturers aim a lot of their products directly at children: if the children like something, they'll nag their parents who will ultimately buy the product to keep their littluns happy. This tactic is instantly obvious with Görtz shoes, which are made for children.
Each pair is packaged in a box which is designed to look like a different German bird - think Angry Birds, but more realistic. Two holes are cut in the box for the laces to poke through, so they resemble a worm sitting in the bird's beak. This is clever child-focused packaging at its best. Quite frankly, it would work just as well for adults - if I saw a pair of shoes packaged like this in my size, I'd snap them up too!